Today, there is a proliferation of YouTube videos with creators uploading 400 hours of video every minute. What started with a single, 18-seconds video called, “Me at the Zoo,” has developed to become the second most popular website, after Google. Since its inception in February 2005, YouTube has grown exponentially to become the giant platform it is today. For YouTube, that simply proved the magic formula for its explosive growth. For many, this is how their YouTube journey began. This is despite the fact that not many of these viewers likely started with slow-fermented bread on their minds. Take, for example, the notable increase in the viewership of a video on making the perfect sourdough starter. By mid-March, 2020 at the start of widespread quarantines and lockdowns, people flocked to YouTube for a variety of reasons: from rekindling and reacquainting with old video haunts, discovering new ones to watch, or pursuing uncharted territories. YouTube, the pandemic, and the continued lockdown are proving to be a hit, if sometimes an odd mix. To illustrate, according to HubSpot, adding a video on your landing page can increase conversion rates by 80% (HubSpot, 2020). When these three aspects are welded together, video generates increased conversion and higher ROI. This way, when consumers watch videos, they feel more connected to your brand or product and are obliged to take action.īesides, with videos comes clarity. This is because videos blend sounds and visuals that evoke emotions more effectively than text-based content. Second, with video, it’s easy to deliver information that tags at the heartstrings of your consumers. It makes it a breeze to provide information in a way that consumers want to engage with. Video allows marketers to circumvent this problem. Today’s consumers have hectic schedules and often don’t have time for the lengthy, text-based product description or sales pitch. One, video is good at capturing your consumers’ attention. In fact, in one survey, 77% of internet users who are 15 to 35 years-old used the site during the time period (AudienceProject, 2020).Īnd, a whopping 70% of people have bought a brand as a result of seeing it on YouTube (Google, 2020).Īpparently, video marketing has two key aspects that make it truly irresistible. In 2020, Google Sites including YouTube were the most popular online video property in the US. Just in Q3 of 2020, a high number of internet users have used YouTube. Video marketing has taken over marketing, and it’s easy to see why. However, over the years, video marketing has vividly overshadowed all the others. From blogs, podcasts, and infographics to ebooks, whitepapers, and case studies, marketers are all out to get the attention of their consumers. One way is content marketing, which has become a pillar for many marketing teams. The cutthroat competition has impelled marketers to try new ways to make their products known to the masses. In today’s fast-paced business world, there are millions of products and services vying for consumers’ attention. The goal is to help you use video marketing to promote your brand and keep up with sustainably-minded consumers. We’ve sifted through statistics and reports to spot trends that make sense to business owners, marketers, brand influencers, and advertisers. In this article we’ll reveal all the latest YouTube trends you should know. However, it is very possible to capitalize on the increasing popularity of the website. Thus, it is very hard to rise above the noise. Tons of fake news, unfounded conspiracy theories, including those about COVID-19 have been circulating (Reuters, 2020). The site is filled with engaging content ranging from how-to videos to political propaganda. However, positive results have been hard to come by, especially for marketers who are not abreast of key YouTube trends. Because of this, marketers have turned to YouTube to build brand relevancy and spur their video marketing strategies. The platform has established itself as a peerless social media website where modern video culture unfolds daily. When it comes to online video sharing, YouTube is, without a doubt, the ultimate destination.
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